Value / ROI Calculator

 

Users

Why pay for users? Why not for usage?

1.Monthly active users of your app / website

10,000

2.Devoted users vs. Fly-by users
% of your users who use your app / website more than once a week

25%

3.Amount you spend on user engagement
$ per month you pay for push & in-app marketing

4.How many in-app messages you send per user?
per day

5.% of app opens resulting from push?

1%

6.% of fly-by users converted to devoted users?

1%

7.Are monthly active users really active?

Engagement

Engagement

1.Page-views / Screens per visit

3

2.Average session length
in seconds

120

3.Do you have ads? Number of ads per screen

4.Number of conversions per month
in-app purchase, goods, services

100

5.Value of 1 conversion

$5

User opinion

User opinion

1. Do you use tools to stop bad reviews?

2.Amount you spend on user insights
Feedback campaign, A/B testing

3.Number of Feedback campaigns, A/B tests you run
per month

4.Number of user responses per feedback campaign, A/B test

500

Support

Support

1.How many users do you support per day?

50

2.Amount you spend on support per month

Cost / Benefit

Cost / Benefit
Sections
Benefits
Value ($)
Users

Value of paying only for dedicated users

  • Reduce unnecessary dollar waste on users who hardly visit your app / website
  • Reduce upto 1/4 th of your spend on push messaging
$0
Engagement

Value of increased engagement

  • tapCLIQ's moment and usage based engagement tool increases conversions by approx 8% and conversion value by approx 5%
$0
User opinion

Value of personalization through user opinion

  • tapCLIQ's opinion based engagement tool drives highest degree of personalization resulting in more engaged users with approx 3% increase in time spent in your app / website
$0
Support

Value of customer satisfaction

  • tapCLIQ's in-app support increase customer satisfaction which in-turn creates user stickiness that results in approx 5% increase in monthly active users (MAUs)
$0
Edit your assumptions

Cost saved by tapCLIQ -

Value added by tapCLIQ -

Generated total value by tapCLIQ -

We recommend below plan

 

More benefits

  •    Increased time &  spent in your apps
  •    Increase devoted users
  •   Leverage voice of customer for business decisions
  •   Link insight to marketing action
  •   Increase customer satisfaction and lifetime value
 

Ready to get started with tapCLIQ?

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