Segment Users based on their preference or opinion
You can segment users based on their response to certain question (or a group of questions). In order to do this -
Select get users - "Who have clicked"
Select App or Brand whose users you wish to segment
Select one or more questions and their responses - this will select users who have above preferences / opinions.
To limit the sample of your data – choose from below mentioned criteria(OPTIONAL)
Start / End Dates: Select the period (to decide on a sample data) over which you wish to segment users.
Segment users by Time of day (Day Parting):
Segment users based on the time when they are active. For e.g., with this you can create a segment of users who are active during commute hours, say, 7:00 – 9:00 and 17:00 – 19:00. And Click on "Get criteria to build segment" to get more segment criteria
Segment users based on their devices: Segment users based on their devices.
Segment users based on where they came from (for websites): Segment users based on the page referrer (this is for Website based targeting)
Segment users based on geo-location:
Zip codes or DMAs – e.g., United States (under country), Zip codes: 19103, 19107, 19146 etc.