To create Decision Tree Campaign


 

Decision Tree campaign consists of Question-Answers and image banners (optional), in a logical sequence wherein an ad (Question-Answer or image banner) depends on users response to previous ad.

To create a Decision Tree Campaign –

 

  1. Select Decision Tree under Campaigns from the left hand side panel and click on Create Decision Tree Campaign.

     

  2. Enter your campaign information –
    • Campaign Name : Campaign name for your reference.
    • App/Brand : If you are an app developer and wish to run a campaign in one of your apps (with our SDK), select application in which you want to run this campaign. Whereas if you are an advertiser, select a brand for which you are creating this campaign.
    • Ad display time : Select the duration (in seconds) for which to display this campaign
    • Start & End date : DateSelect start and end dates for your campaign – Your campaign will run during those days
    • Campaign tags : tags pertaining to your campaign e.g., if you have a women's clothing campaign, you can specify "clothing", "shopping", "Feedback", "Rating" etc.
    • Impression & Click tracking URL : If you are using a 3rd party campaign tracking mechanism you can specify their impression & click tracking URLs.



     
  3. Questions/Images : Enter one or more questions with relevant options and upload image banner(s) if you want to display a banner ad at the end of a decision tree
    • For each question you can choose between i) Text based options (rectangular buttons with option text) ii) Stars and iii) Tomatoes (Note: Stars & Tomatoes are generally used for ratings)
    • For the last question in the series of questions, if you wish to redirect the user to a relevant web link, you can link each or any answer option to a valid web URL (by specifying it in corresponding link/tag). This should be done if decision tree does not end with a banner ad
    • Along with capturing user's response if you wish to redirect the user to a relevant web link in an in-app web view, you can link each or any answer option to a valid web URL (by specifying it in corresponding link/tag). This is optional
    • Question Tags : tags pertaining to the current question (optional). Helps in user targeting.
    • Select questions from the list that you wish to include in this Decision Tree campaign.
    • Upload and select image banners you wish to include in this decision Tree












     
  4. Build a Decision Tree : By selecting a Question and associating (linking) each option to a follow up question or an image banner.

    NOTE: A node of a decision tree ends with an image banner.




     
  5. Campaign Design : Select theme for your Question ads in this campaign.

    NOTE: Theme allows you to set background color or background image, Font colors for Question and Answers and Brand Logo for the ad.




     
  6. Campaign Budget and frequency : Specify Total Budget, Daily Budget and desired number of total impressions. This helps in controlling frequency of your campaign distribution.


     
  7. Campaign Targeting - Set target audience of your campaign
    • Start and End dates : Dates between which you want to run your campaign
    • Day Parting (hours): Hours during the day you would prefer to run this campaign
    • Tags : Along with campaign tags added in step 1 you can specify various targeting tags for e.g., if you are targeting women who like tops, you can specify tags like "women", "tops" etc.
    • Device : Select the type of device on which you want to run your campaign.

      NOTE: If this campaign is for a particular app, application's device capability supersedes device targeting.

    • Platform : Choose the platform on which you wish to run your campaign ( iOS, Android, Web ). This option is only available to advertisers.
    • Apps : Choose particular apps in which to run your campaign (Available only to advertisers of enterprise ad network)
    • Ad / Engagement Units: Units available for targeting will depend on app / website you have selected in above step.
    • Segment Groups : Use our smart analytics to create and target specific group of users (e.g., Users belonging to top 5 locations OR users who have given a certain answer to certain questions OR users with specific interest tags)
    • Location : Target by Country, by Zip codes, by DMAs and by specific locations with Geo Fence.





    Final Ad:



     

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