Google delivers Ads after learning user-intent.
Similarly, tapCLIQ pioneers in delivering all in-app/website marketing & engagement based on learning from user-intent..
Micro-moments are logical break points or contextual events that occur during app / website usage when the users are most receptive.
tapCLIQ algorithms identify and predict micro-moments when user needs support or a promotion or at drop off. Learn behavioral micro-moments when user engages with brands. Discover micro-moments to engage your users, do not bombard them with marketing messages.
We have built a repository of micro-moments (that learns and constantly updates) when users are more likely to engage. tapCLIQ leverages this to deliver bots at the right moment.
Use tapCLIQ Bots to automate engagement and assist users through their shopping journey. Improve customer experience and stop users from dropping out of your purchase funnel.
Check out our ready-made customer journey bots.
User segments can be created from data over a specific period or automated over a rolling period to include latest audience that fit your criteria.
If a user is a returning user tapCLIQ Bot also considers prior engagements and user behavior to optimize engagement. If no history is available tapCLIQ dips into lookalike algorithm to deliver probabilistic engagement
tapCLIQ considers number of contextual parameters to serve the most relevant bot to the user - that includes - Source where user came from (e.g., inorganically via google, Facebook, twitter etc.) and Content of the landing page